This sounds a lot like something I read in a book on American history when I was in grade school. I can't remember who it was, but some (early twentieth century?) historical figure said that Christ was the best salesMan in history, presumably because he had his 12 "employees" and he was able to market his message to great extent.
Frankly, I'm not really a fan of framing Christianity in business terms, though I can definitely understand the comparison.